There’s an art to creating good content on the web; its substance over style here at Lenzr – we admire web content portals that inform readers using an interesting perspective and tone of voice. And we’re always looking around and reading other people’s blogs and scrutinizing other people’s websites (esp photo contest sites), as we surf the net looking for information and opportunities.

This summer lots of people over 50 years old will probably become more aware of Tempo Toronto an online magazine stuffed to the spine with stories and coupons and contests shaped for their demographic. That age group is hard to target, and even harder to please.

Tempo Toronto will satisfy them. Its a decision maker’s magazine that chronicles the sophisticated lifestyles of fascinating people over 50 years old and living and working in the city. Stuffed full of advanced fashion tactics, high class art and photos and links to gorgeous sexy fashion designers like Catherine Curtis. Last month the magazine covered the LG Fashion Week and focused on the Lundström Collection with exclusive pictures and quality journalism. The web portal also reviews Toronto restaurants, theatres and the latest books by bestselling Canadian authors. And of course there’s recipes, coupons, links to contests, and profiles of other people – lifestyles of other cool fifty year old people, musicians and artists and investment bankers.

The 50 Going On 15 photo contest on Lenzr is destined to capture the most courageous 50 year olds riding mountain bikes, motorbikes and driving muscle cars. Show us folks with a little grey in their hair acting years younger, water skiing, snowboarding, or running for their cars in a rain storm. The best pictures will show people in action, doing something outrageous.

The prize is outrageous. It’s a wheelbarrow full of dark chocolate. No kidding – the prize in this Lenzr photo contests is over 50 pounds of pure chocolate, supplied by Chocolicks, Toronto chocolate located at 573 Eglinton Ave west in the heart of Forest Hill.

You might ask yourself, what am I going to do with that much chocolate? We agree it’s a problem. But it’s a nice problem to have.