Tuesday March 9th 2010 dawned sunny and bright, and was a truly beautiful spring morning, spoiling Toronto with unseasonably warm weather.  This put everyone in a good mood, and it was especially pleasant inside the medical center at 600 Sherbourne St, opposite the subway, on the south west corner of  Bloor and Sherbourne St in the heart of the city.

It was particularly cheery in unit #808, the dental office of Dr Natalie Archer DDS, the Toronto dentist that sponsored the Kids in Action photo contest on Lenzr.

At 1 pm that afternoon, when the sun was at its zenith, the girl that won the photo challenge  entered the office.  The girl is from York University in her last year of sociology studies, but she dreams of being a working professional.   The girl’s name is seattledredge, and she’s a soft spoken, sly and precocious amateur photographer with professional aspirations.  Seattle wears black nail polish, and someday she will be a world famous something – a photo journalist, marketing poet or cereal box designer, she will be famous.  Her image ‘Soccer Stand’ can still be viewed in her profile – the picture won the match with a high score of 116 points,  an amalgam of votes, views and comments.

Seattle took lots of pictures on Tuesday March 9th, and these images can be found here on seattledredge Flickr photostream.

Although the NiteWhite teeth whitening kit was positioned as the grand prize of the challenge, this reward requires a dental office to make custom molds for form fitting trays that are filled with the bleaching agent and left on your teeth overnight. These trays are made from impressions taken of her teeth and mouth.  Dr Archer’s dental technicans used a special pink gel that hardens in about thirty seconds.

Seattle was interested in every detail and the citizen journalist was alive in her – she has a friend writing a story on teeth whitening in an online university publication.  I love the picture above in which Dr Archer is just standing back and taking it all in. Its clear that even though she didn’t expect this, she finds it all very amusing.

The ninth photo contest on Lenzr is called Kids in Action and gives shutterbugs lots of common ground on a wide open playing field.

Anyone with family knows that kids are pretty much always in action, having adventures wherever life takes them. Already there are some really interesting snapshots submitted to the site, and this contest just launched last week.

The prize in this challenge is a premier high quality teeth whitening kit called Nite White, and it’s a bleaching product that’s only available at the dentist’s office because it requires custom molded trays.

Sponsored by Toronto dentist Dr. Natalie Archer D.D.S. the challenge is designed to highlight the obvious connection between kids in action and healthy teeth.  Dr Archer hopes to personally meet and congratulate the winner of the contest. She has passion for photography and kids of her own, and thinks the whole idea is pretty neat.  So if the winner is local, they’ll be invited to stop by the office for a chat and custom fitting for the whitening trays. If the winner is out of province, or not interested in making the trip, then Lenzr will ship the NiteWhite prize with extra toothpaste, mouthwash and tooth floss and toothbrushes – dental supplies for an entire year.

Rosedale Family Dental Office at Sherbourne St and Bloor is literally right across the street from the subway, on the eight floor, in suite 808 of the large medical center with orange awnings at 600 Sherbourne St.
All of the dentists and staff at Rosedale Family Dental are committed to excellence and proud of their dedication to patients.

Just after Rob Campbell sat down in the big chair, and before Dr Archer put any metal things in his mouth, they had a friendly conversation about his dental pain and stains. Its obvious that each patient’s health and comfort is Dr Archer’s primary concern.

Her unique approach emphasizes patient wellness and prevention, and involves the dentist and client mutually agreeing on a program to achieve and maintain optimum oral health.