Five Photo Contests End – Five True Winners Revealed
Dec 1st 2010 marks a historic time for Lenzr. Membership in this serial photo contest website has grown significantly over the last month; never before have there been such high levels of participation. There have been over 10,000 visitors this month! Look at the spike on Nov 20th when voting began. Saving the voting for the last ten days was a good idea. It certainly has made everything more exciting.

For the last thirty days there have been eight photo contests running on Lenzr with over $3K worth of prizes to be yielded to winning members. The five contests that ended this morning have inspired over a hundred Canadian photographers to upload and share approx three hundred images. The sponsors are thrilled; their branded contests have attracted a lot of attention in many different social networks and image sharing sites.
But these contests are not without controversy.
At 12:01am on Dec 1st 2010 five Lenzr photo contests came to their natural conclusion. The real winners won prizes and their pictures will be discussed in great detail in another post. Backyard Critters had over 120 images submitted to the index and almost 7ooo recorded votes. That’s incredible.
There are no new photo contests launching on December 1st.
What does Lenzr most want?
Lenzr is a user generated, user governed arena that showcases amateur photography sponsored by online businesses in full or as part of larger digital marketing campaigns. Its okay to visit and vote, and then register as a member and vote again. Its okay to post solicitations in friend networks and on Twitter and Facebook; that’s encouraged.
It’s not okay to use a proxy email server like Malinator to create multiple profiles from which to vote perfect 10′s for your picture. Its not okay to use proxies to hide-your-IP and issue multiple votes from the same computer within a short period of time.
Regarding vote fraud
My name is Rob Campbell and I run Lenzr.com which exists physically in an old warehouse building in downtown Toronto Ontario Canada. I’m not the only stakeholder, but I wear the pants. And I write most of the copy and I make the hard choices, and ultimately, I also make mistakes. But I’m 100% accountable. I stand behind my decisions, and I’m ready to take on all comers.
In the spirit of total transparency I write the following explanations and indeed my sincerest apologies to those curious contenders that were unceremoniously removed from the challenge in the eleventh hour.
Truth is, we were simply not prepared to stop IP proxy vote fraud as effectively as I had earlier believed. It happened in all contests, and it certainly dampened my enthusiasm for an otherwise spectacular session. Instead of being excited by the numbers, I grew apprehensive that there would be more witnesses and ultimately more anger to the unnatural accumulation of votes and the embarrassing demise of three or more contenders. Lenzr tried to be a purely democratic system… we really did try.
Why delete photos at the last minute?
During the course of the contest it became clear that certain image submissions were being advanced in a fraudulent manner using 3rd party IP proxy services and other connivances. This has happened before on Lenzr and photos have been deleted accordingly. New methods were introduced after September sessions to give better insight into the source of votes, but unfortunately these devices didn’t work to prevent all types of fraudulent votes. On Nov 22nd, Lenzr admin made the difficult choice to continue exhibiting the contests without any interference, rather than issue public statements or email personal warnings or delete photos and ban members as the contest progressed, fearing retaliatory moves which the site was unable to prevent.
The decision was made to make a list of known offenders and remove them with only a few minutes left in the contest which appears somewhat cruel, but makes a lot of sense when it is explained. These people have violated the Lenzr Terms of Service and so their photos can be deleted at any time.

I chose to remove them from competition when there was smallest window of retaliation. You see we feared they’d use their proxies and bogus accounts to fraudulently affect other people’s submissions.
For example, Pretty in Pink was deleted from the Pets in Winter Coats contest. This is an excellent example of vote fraud that’s easily detected using even the most basic analytical analysis tools.
Here at Lenzr we have very advanced fraud detection equipment, which I’m not at liberty to show, as well as basic resources like good old Google Analytics, which I can use to illustrate my point here in this blog.
Remember in the Pets in Winter Coats contest there were two highly ranked member submissions doing battle for top position. Above is a picture called Pretty in Pink which had a lot of comments, but they were almost all fake. Just by using a simple analytics tool, anyone can see that the number one referring site to this photo page was Malinator.com * Please, click the picture, it expands.
The second submission was a near perfect vote solicitation in social media case study – a true win win scenario.
The winner of the contest was Dressed, Prairie Winter which features a beagle in a sweater sitting outside on the prairies – this photo collected friends’ votes from 21 different referring sites including, Facebook followed by SmartCanucks, Twitter, Frugal Shopper, and RedFlagDeals. This participant worked hard to spread the message. This member deserves to win the snow blower prize being offered by the sponsor.
Once again I must announce changes to the Lenzr photo contest model.
Starting Jan 1st 2011, all Lenzr photo contests will be decided by a mixture of member voting to bring about a Top Ten grouping from which the winner is ultimately decided by judge(s) appointed by the sponsor and announced at the beginning of the event.
I’ll be the first to admit that this makes more sense. The best photos will make the top ten, and although the commenting and community sharing frenzy will certainly be diminished, cheating should also be reduced.
More information on new IP proxy filters, formats, winners and prizes to follow. Do you have questions or criticisms? Let me know in the comments – we publish all queries and complaints.



After we handed Slimmswitch the goods, we asked him about his ‘winning process’. Much to our collective surprise, Helder told us exactly how he incentivizes friends to come to Lenzr and vote for his images.























Downtown Toronto, its winter time and 






Emergency in Toronto had 15 photos and gathered over 300 total votes.














Recent Comments