About

Lenzr is part of a growing trend of serial photo contest websites that collect and grade user generated content. These contests work, in part, because they foster a two-way dialogue between participants and sponsor brands. The challenge is always related to some aspect of the sponsor's business. These days it's critical for marketers to engage consumers in an open, two-way dialogue. By allowing consumers to contribute to marketing campaigns through uploading and voting on photos, campaigns become personal. Businesses can learn a lot about what resonates with their core consumers in a short period of time based on what they share here on the site as well as what they send to friends and family; witness contest participants transform into viral evangelists for your brand.

Lenzr uses contest storytelling to spread marketing messages. 

Now I'm talking to you - this is personal. Assuming your firm's website is well constructed and accommodates an effective conversion page, sponsoring a Lenzr photo contest can be a great way for YOU to communicate your company's best offerings. What's truly unique about Lenzr contests is that entrants have an incentive to promote themselves in order to get the votes needed to win the prize. And, as we're learning, in a digital world with lots of noise, consumers have a higher level of trust and interest in content referred by their friends. This provides brands with an amazing way to expose their message to a new audience of engaged consumers. Lenzr builds community around your brand on site with key social features allowing visitors to share and interact with the contest entries and each other in comments. Depending on the theme of your contest, this interactive conversation could be focused on your product or brand specifically, or some idea with which you'd like your brand to be associated.

Lenzr photo contests allow a safe participation in social media

Some brands are reluctant to turn over control of their marketing to consumers for fear of what the masses might say. Contests can provide a great way for brands to safely participate in social media. By clearly outlining rules and guidelines for entering contests and making smart use of prescreen and moderation tools, your brand can remain protected. Lenzr can be used to build your customer database--because of the viral nature of entrants reaching out to friends and family to promote entries, contests can be a great way to build your customer database for future marketing efforts. It goes without saying, however, that users must opt-in to receive future marketing messages.

Would you like to sponsor a photo contest? email rob AT smojoe DOT com

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